Effective Marketing and Pricing Strategies for a Drone Business

Today’s question is about how to start a drone business. What marketing and pricing strategies should drone pilots adopt in the initial stages of their business?

Our caller, Ian, is an ambitious 15-year old who is planning on getting his drone pilot license next year. Ian is worried that clients will not take him seriously because of his age. Should Ian under-price his services to build up his client base? What other strategies can he employ to gain traction early on in his business?

To answer Ian’s questions, we first talk about marketing. Marketing is core to the success of a business – and especially for a new business with zero visibility. We share how building a strategic marketing funnel can help Ian find and retain customers for his drone business. Folks like Ian who are thinking of starting a drone business (or have recently started one) will find our Drone Business Course particularly useful.

Apart from marketing, we also highlight the importance of continuous learning. For a fast-evolving niche like drone technology, it is imperative to stay attuned with the latest technologies which might become mainstream in the future.

Thanks for the great question, Ian. Fly Safe!

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